Our Story Started Simple
Back in 2020, we noticed something frustrating. Design bootcamps were promising quick fixes and overnight success stories. Students would spend months learning theory, only to realize they couldn't actually solve real design problems.
So we took a different approach. Instead of teaching design trends that change every six months, we focus on understanding human behavior. How do people actually use websites? What makes them trust a brand? Why do some interfaces feel effortless while others drive users away?
Our programs aren't about memorizing design rules. They're about developing the kind of thinking that lets you create solutions people genuinely want to use. We work with small groups because good design education requires real feedback, not automated responses.